{"id":1000,"date":"2025-03-11T06:12:34","date_gmt":"2025-03-11T04:12:34","guid":{"rendered":"https:\/\/entrepreneurmagazinerdc.com\/?p=1000"},"modified":"2025-03-11T17:29:48","modified_gmt":"2025-03-11T15:29:48","slug":"vodacom-rdc-croissance-continue-de-m-pesa-malgre-une-concurrence-accrue","status":"publish","type":"post","link":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/2025\/03\/11\/vodacom-rdc-croissance-continue-de-m-pesa-malgre-une-concurrence-accrue\/","title":{"rendered":"Vodacom RDC : croissance continue de M-Pesa malgr\u00e9 une concurrence accrue"},"content":{"rendered":"\n<p>En d\u00e9cembre 2024, <a href=\"https:\/\/x.com\/Vodacomcongo\">Vodacom RDC<\/a> comptait 6,4 millions de clients actifs sur sa plateforme de paiement mobile M-Pesa, selon un document officiel consult\u00e9 par <em><a href=\"https:\/\/bankable.africa\/fr\/numerique\/2602-840-m-pesa-le-nombre-de-clients-actifs-de-vodacom-rdc-bondit-de-28-4-en-2024\">Bankable<\/a><\/em>. Ce chiffre marque une hausse de 28,4 % par rapport \u00e0 2023, o\u00f9 l\u2019op\u00e9rateur enregistrait 5,88 millions d\u2019utilisateurs.<\/p>\n\n\n\n<p>Cette progression conforte la RDC comme un march\u00e9 cl\u00e9 pour Vodacom en dehors du Kenya. Les revenus g\u00e9n\u00e9r\u00e9s par M-Pesa en RDC ont atteint environ 145,8 millions de dollars sur l\u2019ann\u00e9e, selon une estimation bas\u00e9e sur un taux de change moyen de 17,8 rands pour un dollar.<\/p>\n\n\n\n<p>Vodacom domine le march\u00e9 congolais des services financiers mobiles avec 13,1 millions d\u2019abonn\u00e9s (y compris les comptes inactifs), repr\u00e9sentant plus de 53 % de part de march\u00e9. En 2024, M-Pesa a g\u00e9n\u00e9r\u00e9 85 millions de dollars, surpassant Orange Money, Airtel Money et Afrimoney.<\/p>\n\n\n\n<p>Cependant, la concurrence s\u2019intensifie. Au deuxi\u00e8me trimestre 2024, le chiffre d\u2019affaires de M-Pesa a baiss\u00e9 de 4,19 %, tandis qu\u2019Airtel Money et Orange Money ont respectivement progress\u00e9 de 6,5 % et 12,3 %.<\/p>\n\n\n\n<p>Avec un taux de p\u00e9n\u00e9tration des services financiers mobiles de 25,7 %, le march\u00e9 congolais offre encore un fort potentiel de croissance.<\/p>\n\n\n\n<p>La R\u00e9daction<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En d\u00e9cembre 2024, Vodacom RDC comptait 6,4 millions de clients actifs sur sa plateforme de paiement mobile M-Pesa, selon un document officiel consult\u00e9 par Bankable. Ce chiffre marque une hausse de 28,4 % par rapport \u00e0 2023, o\u00f9 l\u2019op\u00e9rateur enregistrait 5,88 millions d\u2019utilisateurs. Cette progression conforte la RDC comme un march\u00e9 cl\u00e9 pour Vodacom en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/comments?post=1000"}],"version-history":[{"count":1,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1000\/revisions"}],"predecessor-version":[{"id":1002,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1000\/revisions\/1002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media\/1001"}],"wp:attachment":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media?parent=1000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/categories?post=1000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/tags?post=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}