{"id":1181,"date":"2025-05-27T02:36:15","date_gmt":"2025-05-27T00:36:15","guid":{"rendered":"https:\/\/entrepreneurmagazinerdc.com\/?p=1181"},"modified":"2025-05-27T02:36:17","modified_gmt":"2025-05-27T00:36:17","slug":"tourisme-en-rdc-une-bouffee-doxygene-bancaire-dans-un-secteur-a-la-croisee-des-chemins","status":"publish","type":"post","link":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/2025\/05\/27\/tourisme-en-rdc-une-bouffee-doxygene-bancaire-dans-un-secteur-a-la-croisee-des-chemins\/","title":{"rendered":"Tourisme en RDC : une bouff\u00e9e d\u2019oxyg\u00e8ne bancaire dans un secteur \u00e0 la crois\u00e9e des chemins"},"content":{"rendered":"\n<p><br>Dans un pays o\u00f9 le tourisme p\u00e8se \u00e0 peine 0,2 % dans l\u2019encours global de cr\u00e9dits bancaires, la signature d\u2019un protocole d\u2019accord entre <a href=\"https:\/\/equitygroupholdings.com\/cd\/\">EquityBCDC<\/a> et le <a href=\"https:\/\/x.com\/TourismeRDCongo\">minist\u00e8re du Tourisme<\/a> le 21 mai 2025 fait figure de tournant. \u00c0 travers ce partenariat, la premi\u00e8re banque du pays s\u2019engage \u00e0 accompagner la structuration, la bancarisation et la digitalisation du secteur. Un signal fort dans un \u00e9cosyst\u00e8me historiquement sous-financ\u00e9.<\/p>\n\n\n\n<p>\u00ab\u202fCette collaboration va permettre que le secteur priv\u00e9 puisse booster un secteur qui a un \u00e9norme potentiel, mais qui souffre d\u2019un sous-financement\u202f\u00bb, a soulign\u00e9 <a href=\"https:\/\/www.linkedin.com\/in\/musanga-didier-m-pambia-429b6841\/\">SEM Didier M\u2019Pambia<\/a>, ministre du Tourisme. Il est vrai que les vastes \u00e9tendues naturelles, les parcs, les rivi\u00e8res et les cultures de la RDC forment un capital touristique encore inexploit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-1024x683.jpg\" alt=\"\" class=\"wp-image-1183\" srcset=\"https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-1024x683.jpg 1024w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-300x200.jpg 300w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-768x512.jpg 768w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-1536x1024.jpg 1536w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-750x500.jpg 750w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561-1140x760.jpg 1140w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/05\/1748007402561.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mais l\u2019enthousiasme s\u2019accompagne de prudence. Le taux de cr\u00e9ances non performantes du secteur \u00ab tourisme, h\u00f4tels et restaurants \u00bb atteint 34,4 %, soit l\u2019un des plus \u00e9lev\u00e9s du portefeuille bancaire. Un chiffre qui interroge sur la rentabilit\u00e9 et la gestion des \u00e9tablissements HORECA.<\/p>\n\n\n\n<p>Le d\u00e9fi est donc double : relancer un secteur strat\u00e9gique tout en s\u00e9curisant les engagements financiers. L\u2019enjeu pour les op\u00e9rateurs sera de regagner la confiance des institutions par la rigueur, la transparence et la mont\u00e9e en comp\u00e9tence. L\u2019initiative \u00ab CCE \u2013 pour elles \u00bb, d\u00e9di\u00e9e aux entrepreneures du secteur, va dans ce sens.<\/p>\n\n\n\n<p>L\u2019heure est \u00e0 l\u2019optimisme raisonn\u00e9 : une confiance \u00e0 reconstruire, un secteur \u00e0 r\u00e9inventer. Mais le pari, s\u2019il est bien tenu, pourrait rapporter gros.<\/p>\n\n\n\n<p>D. Lukoji<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un pays o\u00f9 le tourisme p\u00e8se \u00e0 peine 0,2 % dans l\u2019encours global de cr\u00e9dits bancaires, la signature d\u2019un protocole d\u2019accord entre EquityBCDC et le minist\u00e8re du Tourisme le 21 mai 2025 fait figure de tournant. \u00c0 travers ce partenariat, la premi\u00e8re banque du pays s\u2019engage \u00e0 accompagner la structuration, la bancarisation et la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[313,137,77,216],"class_list":["post-1181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-equitybcdc","tag-horeca","tag-rdc","tag-tourisme"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/comments?post=1181"}],"version-history":[{"count":1,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1181\/revisions"}],"predecessor-version":[{"id":1184,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1181\/revisions\/1184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media?parent=1181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/categories?post=1181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/tags?post=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}