{"id":1227,"date":"2025-06-22T04:52:25","date_gmt":"2025-06-22T02:52:25","guid":{"rendered":"https:\/\/entrepreneurmagazinerdc.com\/?p=1227"},"modified":"2025-06-22T04:52:27","modified_gmt":"2025-06-22T02:52:27","slug":"marriott-fait-son-entree-a-kinshasa-avec-deux-hotels-avant-fin-2025","status":"publish","type":"post","link":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/2025\/06\/22\/marriott-fait-son-entree-a-kinshasa-avec-deux-hotels-avant-fin-2025\/","title":{"rendered":"Marriott fait son entr\u00e9e \u00e0 Kinshasa avec deux h\u00f4tels avant fin 2025"},"content":{"rendered":"\n<p>Dans un communiqu\u00e9 publi\u00e9 le 18 juin 2025, Marriott International a confirm\u00e9 l\u2019ouverture imminente de deux h\u00f4tels \u00e0 Kinshasa, marquant son arriv\u00e9e en R\u00e9publique d\u00e9mocratique du Congo. Les marques choisies : <em>Protea Hotel by Marriott<\/em> et <em>Four Points by Sheraton<\/em>. Si les d\u00e9tails restent encore confidentiels, l&rsquo;annonce t\u00e9moigne d&rsquo;une volont\u00e9 strat\u00e9gique claire : s\u2019ancrer dans une capitale en pleine mutation.<\/p>\n\n\n\n<p>Aucun co-investisseur n\u2019a pour l\u2019instant \u00e9t\u00e9 cit\u00e9, mais l\u2019exp\u00e9rience du groupe sur le continent sugg\u00e8re un sch\u00e9ma \u00e9prouv\u00e9 : s\u2019appuyer sur des partenariats locaux. Au Maroc, en Afrique du Sud ou au Botswana, Marriott a d\u00e9j\u00e0 associ\u00e9 sa puissance de marque \u00e0 l\u2019expertise de d\u00e9veloppeurs r\u00e9gionaux.<\/p>\n\n\n\n<p>Cette expansion s\u2019inscrit dans un plan plus global : capter la dynamique africaine, o\u00f9 le tourisme cro\u00eet, les infrastructures se modernisent, et les d\u00e9placements professionnels s\u2019intensifient. \u00c0 l\u2019horizon 2027, Marriott pr\u00e9voit plus de 50 ouvertures h\u00f4teli\u00e8res sur le continent, avec 9 000 nouvelles chambres, du Cap-Vert \u00e0 la Mauritanie.<\/p>\n\n\n\n<p>Ce positionnement \u00e0 Kinshasa \u2014 apr\u00e8s l\u2019annonce du Radisson Hotel Group en mai \u2014 place d\u00e9sormais la capitale congolaise sur les radars des grands noms de l\u2019hospitalit\u00e9 mondiale. Une comp\u00e9tition d\u2019image et de standards s\u2019installe, o\u00f9 l\u2019h\u00f4tellerie devient un levier symbolique du repositionnement \u00e9conomique de la RDC.<\/p>\n\n\n\n<p>Pr\u00e9sent dans 144 pays avec plus de 9 000 \u00e9tablissements, Marriott s\u2019adresse ici \u00e0 une client\u00e8le mixte : diplomatique, business, et touristique. Un signal fort, pour une ville longtemps rest\u00e9e \u00e0 l\u2019\u00e9cart des radars du tourisme international.<\/p>\n\n\n\n<p>La R\u00e9daction<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un communiqu\u00e9 publi\u00e9 le 18 juin 2025, Marriott International a confirm\u00e9 l\u2019ouverture imminente de deux h\u00f4tels \u00e0 Kinshasa, marquant son arriv\u00e9e en R\u00e9publique d\u00e9mocratique du Congo. Les marques choisies : Protea Hotel by Marriott et Four Points by Sheraton. Si les d\u00e9tails restent encore confidentiels, l&rsquo;annonce t\u00e9moigne d&rsquo;une volont\u00e9 strat\u00e9gique claire : s\u2019ancrer dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[324,97,325],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hotellerie","tag-kinshasa","tag-marriott"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":1,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":1229,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1227\/revisions\/1229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media\/1228"}],"wp:attachment":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}