{"id":1263,"date":"2025-07-10T17:13:50","date_gmt":"2025-07-10T15:13:50","guid":{"rendered":"https:\/\/entrepreneurmagazinerdc.com\/?p=1263"},"modified":"2025-07-10T17:25:23","modified_gmt":"2025-07-10T15:25:23","slug":"quand-lincarnation-redonne-souffle-a-limpact-ecobank-rdc-parie-sur-deborah-mutund-pour-relancer-ellever","status":"publish","type":"post","link":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/2025\/07\/10\/quand-lincarnation-redonne-souffle-a-limpact-ecobank-rdc-parie-sur-deborah-mutund-pour-relancer-ellever\/","title":{"rendered":"Ecobank RDC parie sur Deborah Mutund pour relancer Ellever"},"content":{"rendered":"\n

Le vendredi 27 juin 2025, Ecobank RDC a pr\u00e9sent\u00e9 \u00e0 Kinshasa une version am\u00e9lior\u00e9e de son programme \u00ab\u202fEllever\u202f\u00bb, d\u00e9di\u00e9 au financement des entrepreneures congolaises. L\u2019innovation ? Une approche plus inclusive \u2013 jusqu\u2019\u00e0 50 000 dollars sans garantie \u2013 mais surtout, un nouveau visage : Deborah Mutund<\/strong>, nomm\u00e9e ambassadrice officielle de l\u2019initiative. Une premi\u00e8re pour la banque, qui fait ainsi le pari de l\u2019incarnation pour renforcer son ancrage social.<\/p>\n\n\n\n

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Ce choix illustre une tendance de fond dans la communication institutionnelle africaine : faire porter les causes \u00e0 impact par des personnalit\u00e9s identifi\u00e9es, cr\u00e9dibles, enracin\u00e9es. Animatrice et entrepreneure, Deborah Mutund revendique une parole directe, une exp\u00e9rience terrain, et une proximit\u00e9 r\u00e9elle avec les femmes qui aspirent \u00e0 entreprendre.<\/p>\n\n\n\n

En l\u2019associant \u00e0 Ellever, Ecobank RDC vise un double objectif : amplifier son message et cr\u00e9er un lien \u00e9motionnel avec sa cible. L\u2019\u00e9poque des campagnes d\u00e9sincarn\u00e9es semble r\u00e9volue. \u00c0 l\u2019instar d\u2019autres banques sur le continent \u2013 UBA avec Genevieve Nnaji au Nigeria ou Standard Bank avec Bonang Matheba en Afrique du Sud \u2013 Ecobank fait le choix du r\u00e9cit, de la voix, du visage.<\/p>\n\n\n\n

Mais cette strat\u00e9gie suppose rigueur et coh\u00e9rence : le succ\u00e8s d\u2019un tel partenariat tient moins \u00e0 la c\u00e9l\u00e9brit\u00e9 qu\u2019\u00e0 sa capacit\u00e9 \u00e0 incarner une trajectoire, \u00e0 partager des combats communs. Plus qu\u2019une ambassadrice, Deborah Mutund devient ici une interface, un levier d\u2019engagement, un trait d\u2019union entre institution et terrain.<\/p>\n\n\n\n

L\u2019initiative d\u2019Ecobank RDC ouvre ainsi une piste stimulante : celle d\u2019une communication bancaire plus humaine, plus connect\u00e9e aux r\u00e9alit\u00e9s sociales, et capable, peut-\u00eatre, de faire bouger les lignes de l\u2019inclusion \u00e9conomique.<\/p>\n\n\n\n

D. Lukoji<\/p>\n","protected":false},"excerpt":{"rendered":"

Le vendredi 27 juin 2025, Ecobank RDC a pr\u00e9sent\u00e9 \u00e0 Kinshasa une version am\u00e9lior\u00e9e de son programme \u00ab\u202fEllever\u202f\u00bb, d\u00e9di\u00e9 au financement des entrepreneures congolaises. L\u2019innovation ? Une approche plus inclusive \u2013 jusqu\u2019\u00e0 50 000 dollars sans garantie \u2013 mais surtout, un nouveau visage : Deborah Mutund, nomm\u00e9e ambassadrice officielle de l\u2019initiative. Une premi\u00e8re pour la […]<\/p>\n","protected":false},"author":1,"featured_media":1269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[72,5,6],"tags":[334,80,335,121,77],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","category-finances","category-news","tag-deborah-mutund","tag-ecobank","tag-image","tag-pme","tag-rdc"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":2,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":1271,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1263\/revisions\/1271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media\/1269"}],"wp:attachment":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}