{"id":1299,"date":"2025-08-07T15:14:24","date_gmt":"2025-08-07T13:14:24","guid":{"rendered":"https:\/\/entrepreneurmagazinerdc.com\/?p=1299"},"modified":"2025-08-22T10:54:57","modified_gmt":"2025-08-22T08:54:57","slug":"marketcom360-professionnaliser-la-communication-et-le-marketing-au-haut-katanga","status":"publish","type":"post","link":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/2025\/08\/07\/marketcom360-professionnaliser-la-communication-et-le-marketing-au-haut-katanga\/","title":{"rendered":"MarketCom\u2019360 : Professionnaliser la communication et le marketing au Haut-Katanga"},"content":{"rendered":"\n<p>Lubumbashi s\u2019appr\u00eate \u00e0 accueillir <strong>MarketCom\u2019360<\/strong>, la grande table ronde sur la communication et le marketing, les <strong>18 et 19 septembre 2025<\/strong>, port\u00e9e par le Comit\u00e9 Professionnel Communication &amp; Marketing de la FEC Haut-Katanga. Une premi\u00e8re dans la province.<\/p>\n\n\n\n<p>Le constat est sans appel : <strong>le secteur souffre d\u2019un manque de structuration<\/strong>. Trop d\u2019amateurisme, des pratiques de favoritisme, une m\u00e9connaissance des standards, une faible valorisation des formations sp\u00e9cialis\u00e9es. Et pourtant, <strong>la ville de Lubumbashi attire d\u00e9sormais de grands \u00e9v\u00e9nements nationaux et internationaux<\/strong>. Foires, conf\u00e9rences, concerts, rencontres sportives\u2026 autant d\u2019opportunit\u00e9s qui exigent une offre professionnelle, comp\u00e9tente et comp\u00e9titive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001.png\" alt=\"\" class=\"wp-image-1300\" srcset=\"https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001.png 1024w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001-300x300.png 300w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001-150x150.png 150w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001-768x768.png 768w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001-75x75.png 75w, https:\/\/entrepreneurmagazinerdc.com\/wp-content\/uploads\/2025\/08\/GOAL_001-750x750.png 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>MarketCom\u2019360 veut <strong>bousculer les habitudes et \u00e9lever le niveau du jeu<\/strong>. Objectif : professionnaliser les m\u00e9tiers, r\u00e9v\u00e9ler les talents locaux, et <strong>positionner les agences et prestataires congolais comme des partenaires strat\u00e9giques pour les entreprises<\/strong>.<\/p>\n\n\n\n<p>La table ronde r\u00e9unira d\u00e9cideurs, patrons d\u2019agences, professionnels, \u00e9tudiants et acad\u00e9miques pour un programme riche : <strong>historique du secteur en RDC, \u00e9tat des lieux, d\u00e9fis du terrain, exigences nouvelles des march\u00e9s<\/strong>. \u00c0 la cl\u00e9 : des recommandations fortes et <strong>la remise d\u2019un guide et d\u2019une charte des bonnes pratiques \u00e0 toutes les entreprises de la province<\/strong>.<\/p>\n\n\n\n<p>La strat\u00e9gie de communication du MarketCom\u2019360 se d\u00e9ploiera avant, pendant et apr\u00e8s l\u2019\u00e9v\u00e9nement. Au c\u0153ur de cette dynamique, <strong>des assurances solides<\/strong> pour s\u00e9curiser et cr\u00e9dibiliser les m\u00e9tiers du secteur en RDC.<\/p>\n\n\n\n<p>Lubumbashi tient peut-\u00eatre l\u00e0 le point de d\u00e9part d\u2019un v\u00e9ritable tournant professionnel pour les m\u00e9tiers de la com\u2019 et du marketing. Et ce virage est crucial.<\/p>\n\n\n\n<p>La R\u00e9daction<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lubumbashi s\u2019appr\u00eate \u00e0 accueillir MarketCom\u2019360, la grande table ronde sur la communication et le marketing, les 18 et 19 septembre 2025, port\u00e9e par le Comit\u00e9 Professionnel Communication &amp; Marketing de la FEC Haut-Katanga. Une premi\u00e8re dans la province. Le constat est sans appel : le secteur souffre d\u2019un manque de structuration. Trop d\u2019amateurisme, des pratiques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[72,6],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","category-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/comments?post=1299"}],"version-history":[{"count":1,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1299\/revisions"}],"predecessor-version":[{"id":1303,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/posts\/1299\/revisions\/1303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media\/1302"}],"wp:attachment":[{"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/media?parent=1299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/categories?post=1299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/wp-json\/wp\/v2\/tags?post=1299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}